Innovation During a Crisis: A story of PIE and Ice Cream
Some of you may have seen the “funny” statistic in the last few months that during the pandemic, ice cream sales are way up while deodorant sales are way down. Let’s just say that, for me, it’s coffee ice cream. Dessert aside, this stat does lead one to think about what other trends occur during a pandemic or a crisis when we look back at events such as world wars, the Great Depression, the Global Financial Crisis (GFC) of 2007-08, etc.
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